Frederick Warne Books

Penguin: Because Reading Matters

Daniel Moreton, VP & Publisher, Grosset & Dunlap, Brands & Licenses

As Vice President and Associate Publisher for Penguin Workshop, Daniel oversees both Art and Design, and Licensing Acquisitions for the group. He collaborates on the development of more than 250 books a year, including Penguin Young Readers Licenses, Mad Libs, The World of Eric Carle, Grosset & Dunlap, and the New York Times Best-Selling series, Who Was?

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Frederick Warne Books

During the second half of the nineteenth century, Warne’s firm built a reputation based upon its children’s list, publishing illustrated books by such well-known authors and artists as Edward Lea, Kate Greenaway, and Walter Crane. Toward the end of the century, Frederick Warne retired and handed the management of the business over to his three sons, Harold, Fruing, and Norman.

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